Our involvement included researching, writing and designing the booklet. Among our responsibilities were:

• Copywriting — Interviewing artists and researching products to identify intriguing facts that sales associates could use in customer conversations.
• Instructional Design — Organizing the booklet in a user-friendly manner for sales associates. We also incorporated small-group and individual activities.
• Graphic Design — Designing an exciting booklet that included duotone images, screen colors, repeat pattern and fun fonts.