We partner with Hallmark each year to develop materials that educate sales associates about soon-to-be-launched Keepsake Ornaments. Specifically, we work with Keepsake Studio artists and marketing staff to identify special ornament features and product stories that sales associates can use when talking to customers about ornaments.

The 2001 booklet included activities that encouraged sales associates to apply what they learned, as well as an answer key that managers can use when facilitating training exercises.