NEW LIFESTYLES encourages people of all ages to be more physically active. When designing the site, we kept in mind the look and feel we have established for the company: Bold, simple, energizing and real. Photos were used to show that the company's products and philosophies work for anyone of any age, race, gender or fitness level.

The site overviews NEW LIFESTYLES philosophies, products and specials. E-commerce functions were integrated into the site through Yahoo! Store.