Because Hallmark demanded our full range of services (The Whole Enchilada), our role in the project included activities such as the following:

• Copywriting — Conducting surveys and phone interviews to obtain the facts needed
• Instructional Design — Designing a program to help sales associates learn more about various products
• Graphic Design — Designing program elements to complement one another
• Project Management — Coordinating with hundreds of people to obtain facts, logos, images and approvals