The all-new Product Knowledge Training Program teaches Hallmark Gold Crown sales associates about more than 90 Hallmark lines in one dynamic, easy-to-use and fun format.

After assessing how the program would be used, we recommended an easel-binder format that would allow sales associates to flip through the material easily. Then, we developed four-color cards that encouraged sales associates to discover more about Hallmark products while learning pertinent product details and training tips.